A Higher Standard
Escaping the Algorithm
Gravity pulls us towards ease. We want ease, brands promise to give us ease, undoubtedly ease is a good thing and we deserve to have it. Ease, in a perfect world, is a linen shirt, the Italian coast, a Slim Aarons photo of people lying next to a pool. Ease sounds pretty good. But ease gives way to comfort and an aversion to any effort whatsoever and it’s a slippery slope. The next thing you know you’re on the couch in sweatpants ordering everything you eat, wear and use, with one-click shipping according to the algorithm. It’s all seamless, seamless, seamless. Are you happy now?
